NRB Media Award for International Innovation given to HCJB Global-UK

Whistling Frog Productions, a department at HCJB Global-UK, is to receive the 2011 National Religious Broadcasters of America (NRB) Media Award for International Innovation.
The award is given each year to an organization based outside the US that “excels in innovative uses of electronic media in the proclamation of the gospel of Christ”.  Whistling Frog dedicates itself to bringing Christian radio to a secular audience.

HCJB Global President Wayne Pederson said: “[Whistling Frog] represents some of the most engaging and unique radio spots I’ve heard. In our secular, post-Christian culture, it’s this kind of non-traditional creativity that will connect with people whose minds are far from God. I’m so impressed with the strategy and creativity of the Whistling Frog Productions team.”

HCJB Global-UK Director Colin Lowther claims : “We push the doors of mainstream commercial radio stations and are often surprised at the welcome we receive […] The opportunities are out there, but sadly, the Christian church often looks down on the mainstream media and sees them as a lost cause.  In our experience they are certainly not a lost cause […] Often the only way in is to ‘sneak up on [a secular audience]’ on their favorite radio stations.”

The 2011 Media Award for International Innovation will be presented at the NRB’s 68th annual convention taking place in Nashville, Tennessee, from February 26 to March 1.